A hypothetical brand collaboration between Sprouts Farmers Market and Caterpillar Inc. (CAT). A farmers market stand modeled after Cat equipment to promote the brand’s sustainability efforts and connection to local farmers.
This was a class exercise and I am not associated with Sprouts Farmers Market or Caterpiller Inc. in any official capacity.
Models/ Renders made in Sketchup and Enscape. Graphics made in procreate.
Concepts
I drew inspiration from the function and design of the CAT Track Loader, outfitted with the aesthetic and materials of an all natural farmers market booth, with fresh produce, seeds and plants. I wanted this structure to fit into a sprouts while also standing out as something interesting to approach for guests.
Concepts
I wanted to include an interactive element with the garden area in the scoop as well as signage that discusses CAT’s sustainability mission and how this collaboration relates to Sprout’s.